Sloth Teeth

The creative brief was simple. Delta Dental wanted to reach kid and parents with their brand. The problem is parents are busy and kids are…kids. To get their attention we got creative. Cuteness works. Let’s not sell to kids though, let’s teach them something I reached out to my friends at the Denver Zoo and asked if they were interested in getting some earned media and helping us with this video. They were stoked to be involved. It was a win, win, win. Delta Dental got some awesome brand awareness that made parents feel good about the insurance company’s brand. The Denver Zoo made themselves look like the experts they are. And the kids watching learned something. T