kennenlernen lehrer schüler Successful brands are using every medium to tell their story and talk with people about what their company/organization does and how it will improve their lives. It’s my job to craft that story and conversation in the most compelling way. It can be as simple as a well-done photo on Instagram to a highly produced video series on Facebook Watch or YouTube. The content brands make reflects what they stand for. A legendary TV anchor in Savannah told me you have to go out there and win the trust of each person one at a time. It might sound old school but, that’s the way brands should treat social media. Here are some successful examples of what I’ve done on social media.